Iva Mileva

For this project I was tasked with designing branding for the Chobani Foundation, including a logo, water bottle, and printed look-book to support this company initiative stemming from The Shepherd's Gift Foundation. For my design I proposed an idea that revolved around “bridging the gap”, taken from the “C” in the Chobani logo. With the remaining piece in the Chobani "C" a full circle is formed, symbolizing how gaps can be bridged through finding the missing piece and acknowledging the problem and possible solutions. In the various design implications, the missing piece is indicated and later acknowledged and bridged through the foundation's initiatives.